Negative words can be hurtful – they create isolation and prevent people with substance use disorders from getting the help they need. Instead, we can all create a society of understanding and promote well-being to reduce overdose harms. By putting people first and using language that is about the medical nature of a substance use disorder as opposed to a moral failing, we can help to reduce overdose and to promote recovery. Sharing the stories of real people who have lived through these experiences - parents, children and friends who have struggled with addiction - is a powerful way to foster caring and compassion.

Watch & Share: Kirk McLean on Reaching Out for Help

Watch & Share: Travis Lulay on Having Courageous Conversations

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Build Trust, Save Lives

Health authorities around the province are working to increase compassion and prevent overdoses by highlighting powerful stories about the impact of negative stereotypes.

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Let's work together to stop overdoses and save lives.

The overdose crisis impacts all of us. That’s why we’re working with diverse partners across the province to reduce stigma, raise awareness and promote compassion and respect in response to this public health emergency. Read more about these partnerships here.

Contact us if your organization, business or community agency wants to get involved.