Vancouver Canucks Helping To Make B.C. Stigma Free

February 17, 2018. Article by: Government of B.C.

The Vancouver Canucks and the Ministry of Mental Health and Addictions are joining together to combat stigma around substance use, so that people can feel safe accessing the treatment and supports they need. The partnership was announced at Rogers Arena on January 29, 2018.

The public awareness campaign aims to show that addiction affects people from all walks of life. It serves as a call to action for all British Columbians to stop seeing addiction as a moral failure and start seeing it as a health issue that deserves compassion and support.

Former Canucks’ goaltender, Kick McLean was asked to act as a campaign ambassador because he believes strongly that British Columbians can come together, break the cycle of silence and raise awareness about substance-use challenges.

Our public awareness campaign with the Vancouver Canucks aims to dispel false stereotypes around addiction and knock down the walls of silence for those struggling with substance use.

Our public awareness campaign with the @Canucks aims to dispel false stereotypes around addiction and knock down the walls of silence for those struggling with substance use. #StopOverdose pic.twitter.com/KLbPjiZQif

— BC Government News (@BCGovNews) February 19, 2018