B.C. Anti-Stigma Campaign Adapted and Launched in Canada’s Largest City

On May 18, 2018, Toronto Public Health launched a new campaign intended to help combat stigma and start conversations about substance use in Canada’s largest city.

The creative material for their campaign was adapted from the Stop Overdose B.C. campaign, showing how overdose touches people from all walks of life. B.C.’s Minister of Mental Health and Addictions, Judy Darcy stated,

The overdose crisis knows no boundaries. It is international in scope and requires everyone to work together, to share knowledge and resources in order to address the devastating impact on individuals and families… We are very pleased to share the campaign and its powerful message to address stigma and build support for an effective response.

Dr. Eileen de Villa, Medical Officer of Health for the City of Toronto stated,

We need to recognize that people from all walks of life take drugs, yet many face significant stigma from their family, friends and society at large. The impact of this stigma is profound and is contributing to the overdose crisis.

Like the Stop Overdose B.C. campaign, Toronto’s anti-stigma campaign is just one of many different fronts taken to combat the overdose crisis. Learn more about the Toronto campaign.